Cultural lag: The difference between material culture and non-material culture
there is a lag in the net.
First, it was created — this was the wild west era of the internet
then, it was optimized for profit
then, it was integrated in daily life post-COVID19
Now, it is becoming an extension of society. Not just in a "QR Code menus! Brands on Twitter" kind of way
But in a way that shapes sociological organization
in Q1 2024, the net is making this shift, and there's alpha to be capitalized on: making it not suck.
Many in Gen Z are aging into the wisdom/understanding that life goes on for a lot longer than highschool.
We're here for a long time, and we want an internet that isn't awful. [Social Media brands already are widely hated]
Microeconomics states that when a product is bad, someone with market power can step in to offer a cheaper, better solution
Instagram is a bad, yet profitable, solution. Naval stepped in with AirChat.
AirChat is just one example of the millions of ways the internet will be changing for the better.